◆ Tenet: top-grade quality, clients-oriented ◆ Guideline: top-grade quality, exploitation and innovation, satisfy clients, good credit ◆ Aim: famous enterprise, excellent management, top-grade product and considerate service ◆ Developing concept: change is principle to survive in the market, reformation and innovation are persistent theme of enterprise ◆ Spirit: mangers should take charge of clients, shareholders and employees; wrongdoings of employees comes ◆ from managers; management is not only to manage but also to find out the origin of problem ◆ Values: serve the society, labors win high praise, clients are our God; one who affects benefit of the enterprise is to affect benefit of all staff, therefore every employee should fight against this kind of behavior.
